Speaking about your company’s brand is a win/win strategy for you and for the brand. The brand gets more exposure and representation in the industry. And you get the association with the brand, which gives you more credibility, impact, and authority. Case Study In Action I thought of this Tip-Tuesday because I attend a series of marketing presentations the other day and saw this in action. I saw two speakers from two competing brands present on Ad-Retargeting Technology (online advertising space). Both speakers looked sharp, passionate, and knowledgeable. They both did a great job with the delivery and content. However, […]
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