How to Introduce Yourself in a Presentation: Stereotype Formula

Every time you introduce yourself to a group, you have to connect three things:

YOU connect with your TOPIC and then connect your TOPIC with the AUDIENCE

If you talk about yourself without connecting to the topic, then your introduction will be irrelevant.

If you talk about yourself without connecting to the audience, then no one will care.

To be effective, you need to connect all three: you,the topic and the audience.

There are several formulas you can use to accomplish this: one is the link back memory formula , Second is the hero’s journey formula.

Today I will go over the Stereotype formula for introducing yourself.

This formula leverages a stereotype people have about your profession to connect you with the audience and your topic.

Here is an example of how the formula is set up:

Name, Job: My name is _______, I am _______(Job title)

Stereotype: I am the typical engineer people make fun of; I am not typically the first one to jump up at the chance to present in front of groups.

This is the part that is going to connect you to the audience. Because you are going to tap into the stereotypes they have about engineers. The audience usually laughs here. It’s ok to be a little self-deprecating, as long as it’s light and fun.

Today: But today I had to present on topic X because the results are amazing….

This transition connects you back to the topic.

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Here is another example: A CTO talking to her developers.

Name, Job: My name is ___Mary___, I am __the CTO of XYZ_____(Job title)

Stereotype: I am a developer and have always been a developer; Code runs in my blood. Somehow I made it into management and now I am the CTO of our organization. That’s great because I can see both sides.

Today: Today I would like to talk about our current infrastructure and it’s limitations and then we will talk about the plans to turn it around. I know as a developer you will appreciate that.

Here is another example: Product Manager for financial analysis products

Name, Job: My name is _Rahol______, I am ____the product manager on our platform___(Job title)

Stereotype: I am a nerd. I always loved numbers and that’s why I studied accounting in college. I also had love affair: I love elegant, simple, and well designed products.

Today: Today I will reveal our new financial platform, it combines both of my passions: numbers and art. An effective, elegant, and easy to use product for financial institutions.

Conclusion

The formulas I share with you will help you stand out and be memorable and relatable in your organization. Make sure you put them to use right away. If you want to practice this in front of a group, make sure you join our weekly workshop.

Today’s formula is just one formula to use. If it does not apply to your work or position check out the other formulas on the blog: the link back memory formula  or the hero’s journey formula.

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