This is a continuation of the “How to Start a Presentation Effectively” series. As a professional, you speak to influence. Whether you educate, sell, inform, or update, your primary focus in business presentations is to influence a decision or a direction. That’s hard to do when your idea is out of the box. When the idea is foreign to your audience, they might mistrust it, and as a result refuse it. To bridge the gape between inside and outside the box, you can use an analogy. The analogy will serve as the bridge between something your audience know to the new content you […]
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